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Aurora Soriano, the Founder and CEO of Pinoy Travel, came from a place called Bauang, La Union. During her chidhood, they would usually travel from their province to the city where her dad works.
With her family not having a car, their mode of transportation have always been provincial buses. There were no terminals in her town like in Manila so they would wait by the road side for hours. Sometimes there were no buses that would pass by and when buses would do pass by, all of the sits were already full. Stressful right?
At around 2012, she came back to her hometown and she noticed that people still travel the same way she did back in her time. As she have observed various bus terminals, she would usually see people waiting with their smartphones or tablets at hand which made her realized that it's time to connect transportation and the devices that people used everyday.
In 2013, Aurora left her corporate job where she was already in an executive position. It was hard for her at first but the "It's Now or Never" mindset pushed her to turn this idea to a reality. During this time, IdeaSpace Foundation, Inc. launched its first competition and she saw this as a great opportunity to make this happen. She joined, formed a team and were declared one of the winners in the first year of the competition.
Today, they are currently partnered with 19 local bus companies and have been instrumental in helping travelers and bus companies make travel easier and more convenient.